Privacy & Cookies Policy

We are Story Telecom Limited, a company registered in England with registered number 04551415 whose registered office is at Britannia House, 960 High Road, London, N12 9RY (and we refer to ourselves as "we", "us" or "our" in this document). We own and operate, and websites (home page and underlying webpages) or any other collection of information and/or applications operated by Story Telecom Limited relating to Story Telecom Text&Talk, DialNow and Story Unlimited and Products which are available for access to you (the "Website").

For the elimination of doubt, any personal information provided to us offline, or otherwise outside of the Website, will be governed by this Privacy and Cookies Policy and any reference to the Website.

In this Privacy and Cookies Policy, references to "you" means any person submitting any data to us or to this Website about himself or herself or about any other living individual in respect of any use of the Website or the services available through the Website (each being a "Product").

When you use different aspects of the Website, we may ask you to supply us with various information about you or anyone whom you represent. This Privacy and Cookies Policy sets out the way in which we may use such information.

We are committed to protecting and respecting your privacy. This Privacy and Cookies Policy (together with our "Terms and Conditions" and any other documents referred to in them) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us.

Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. For the purpose of the Data Protection Act 1998 (the Act), the data controller is Auracall Limited, a company registered in England with registered number 04308459, of Britannia House, 960 High Road, London, N12 9RY with our nominated representative for the purpose of the Act being Aggelos Kikiras. Our registration number with the Information Commissioner's Office is Z9401637.

By visiting this Website you are accepting and consenting to the practices described in this Privacy and Cookies Policy.


Questions, comments, requests or suggestions regarding this privacy policy are welcomed and should be addressed to


Your privacy is very important to us. We shall therefore only use your name and other information which relates to you in the manner set out in this Privacy and Cookies Policy. We will only use your personal data in a way that is fair to you. We will only collect information where it is necessary for us to do so and we will only collect information if it is relevant to our dealings with you.

We will only keep your information for as long as we are either required to by law or as is relevant for the purposes for which it was collected.


We may collect and process your personal data for processing your use of a Product (in this Policy "Product" means product or service). We may obtain the following information about you:

  1. information actively collected about you by filling in forms on our Website or by corresponding with us by phone, e-mail or otherwise, which may be personally identifiable, such as your title, name, address, email address, telephone numbers, username, password, financial and credit card information and such other contact details as we require. This may include information you provide when, for example, you register to use our Website, search for a product, place an order or when you report a problem with our Website. This includes information provided at the time of registering to use certain Products through the Website and/or placing an order for a Product available on the Website; and
  2. the storage of information relating to any Products that you use through the Website or non-personally identifiable information concerning your use of this Website, such as information regarding which of our pages our most often visited. With regard to this we may automatically collect, for example, technical information, including the Internet protocol (IP) address used to connect your computer to the Internet, your login information, browser type and version, time zone setting, operating system and platform, products viewed or searched for, page response times.


We use the information collected for the purpose of fulfilling your order, collecting payment from you, detecting fraud or Website abuses, in case we have any queries and for our record keeping. We may use that data to prove payment for the Product and deliver the Product to you. We also use that data to inform you when a Product is about to be delivered.

We may pass your name and address on to a third party in order to make delivery of the Product to you.

We need your email address and other contact details, in particular, for sending you information relating to the Website and the Products we offer. This includes (without limitation) the following:

  1. To allow you to go ahead and register for an account on the Website, which allows you to purchase Products. This includes sending an email to you to verify your account details, to give you initial information about the service we offer, and to enable you to commence ordering Products.
  2. To respond to you over any queries you raise with us.
  3. To give you a link to enable you to have a password resent to you if you tell us or the Website that you have forgotten it.
  4. To record and track details of transactions you carry out through or via the Website and of the fulfilment of your orders of any Products.
  5. To collect details of your visits to the Website including, but not limited to, traffic data, location data, web blogs and other communication data, whether this is required for our own purposes or otherwise and the resources that you access.
  6. To provide you with information, products or services that you request from us or which we feel may interest you.
  7. To allow us or selected third parties and our suppliers to use your data, to provide you with information about goods and services which may be of interest to you. If you do not want us to use your data in this way, or to pass your details on to third parties for marketing purposes, please inform us by emailing, contacting us on 0208 497 9210 or texting us NOMKTG to 81616. (standard text rates apply).

We also need to use your contact details and other information for any aspect of the Website (including, but without limitation, providing customer support, preventing or investigating prohibited activity, enforcing the Terms and Conditions and verifying information).


You must only submit to us, or the Website, information which is accurate and not misleading and you must keep it up-to-date and inform us of changes. You may do that via or telephone on 0208 497 9210 (charges may apply). By submitting data in respect of you and anyone else, you must ensure that you have full authority and consent to supply us with that data on their behalf and you warrant to us that you have that authority.


We may share your personal information with any member of our group, which means our subsidiaries, our ultimate holding company and its subsidiaries, as defined in section 1159 of the UK Companies Act 2006.

We may share your information with selected third parties including our agents, suppliers and sub-contractors for the performance of any contract we enter into with you or to help us with any of our uses of your data set out in our Privacy and Cookies Policy. For example, we may use third parties to assist us with delivering Products to you, to enable us to collect payments from you, to analyse data and to provide us with marketing or customer service assistance.

We may exchange information with third parties for the purposes of fraud protection and credit risk reduction.

In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets.

We may disclose your personal information (including details of your credit or debit card or bank account) to our suppliers should you wish to make an order for a product or service made available by that supplier. If you follow a link to any of those websites directly, please note that those websites have their own privacy and cookies policies and that we do not accept any responsibility or liability for those policies. Please check those privacy and cookies policies before you submit any personal data to those websites.

We may also disclose your details as described elsewhere in this Privacy and Cookies Policy.

Other than as set out in this Privacy and Cookies Policy, we shall NOT sell or disclose your personal data to third parties without obtaining your prior consent unless this is necessary for the purposes set out in this Privacy and Cookies Policy or unless we are required to do so by law (for example, by order of a court or governmental body or authority of competent jurisdiction).


Our website uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. By continuing to browse the site, you are agreeing to our use of cookies.

We may obtain information about your general Internet usage by using cookie files which are stored on the hard drive of your computer.

Cookies are tiny text files which identify your computer to our server as a unique user when you visit certain pages on the Website and they are stored by your Internet browser on your computer's hard drive.

Cookies can be used to recognise your Internet Protocol address, saving you time while you are on, or want to enter, the Website. We use cookies for your convenience in using the Website and also for various other purposes which are set out in the table below.

Your browser can be set to not accept cookies, but this would restrict your use of the Website. Please accept our assurance that the cookies that we use are free from viruses. If you want to find out more information about cookies, go to or to find out about removing them from your browser, go to

The Website uses the following third party cookies:

Cookie Function Cookie Name/ID Cookie Purpose & What data does the Cookie hold? What is the cookie expiry date?
Google Analytics __utma This keeps track of the number of times a visitor has been to the site, when their first visit was, and when their last visit occurred 2 years
Google Analytics __utmb Used to establish and continue a user session with our site. Each time a user visits a different page on our site, this cookie is updated to expire in 30 minutes, thus continuing a single session for as long as user activity continues within 30 minute intervals. 30 minutes
Google Analytics __utmc This cookie operates in conjunction with the __utmb cookie to determine whether or not to establish a new session for the user. In particular, this cookie is not provided with an expiration date, so it expires when the user exits the browser. session
Google Analytics __utmz This cookie stores the type of referral used by the visitor to reach our site, whether via a direct method, a referring link, a website search, or a campaign such as an ad or an email link. It is used to calculate search engine traffic, ad campaigns and page navigation within our own site. The cookie is updated with each page view to your site 6 months
AddThis Social Sharing widget __atuvc The __atuvc cookie is created and read by the AddThis social sharing site JavaScript on the client side in order to make sure the user sees the updated count if they share a page and return to it before our share count cache is updated. No data from that cookie is sent back to AddThis and removing it when disabling cookies would cause unexpected behaviour for users. 2 years
AddThis Social Sharing widget di Maintenance cookies that help manage expiration for other cookies 2 years
AddThis Social Sharing widget dt Maintenance cookies that help manage expiration for other cookies 1 month
AddThis Social Sharing widget loc Geolocation, used to help publishers know approximately where people sharing information are located. (State level) 2 years
AddThis Social Sharing widget uid Uniquely assigned machine-generated user ID 2 years
AddThis Social Sharing widget uit Uniquely assigned machine-generated user ID and for time tracking 1 day

Please note that our third party connections, suppliers and advertisers may also use cookies. We vet our suppliers and advertisers carefully before we allow you to access their links and advertisements on the Website, and it will always be clear to you who our suppliers and advertisers are and where they appear on the Website. Each of our suppliers and advertisers may use cookies and will have their own privacy and cookies policies; you should check them carefully before you use their websites or services in any way.


We have in place appropriate technical and security measures to prevent unauthorised or unlawful access to or accidental loss of or destruction or damage to your information.

We store your personal details on a secure server. We use industry standard security and firewalls on our servers. When we collect payment card details electronically, we use encryption to store your data. Whilst we are unable to guarantee 100% security, using PayPal payment facilities makes it harder for a hacker to decrypt your details.

We maintain physical, electronic and procedural safeguards in connection with the collection, storage and disclosure of your information. Our security procedures mean that we may occasionally request proof of identity before we disclose personal information to you.

You are responsible for protecting against unauthorised access to your password and to your computer.


Any payment transaction will be encrypted. Where we have given you (or where you have chosen) a password which enables you to access certain parts of the Website, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

Unfortunately, the transmission of information via the Internet is not completely secure. Although we will take reasonable steps to protect your personal data, we cannot guarantee the security of your data transmitted over the Internet; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.


You have the right to ask us not to process your personal data to provide marketing information about Products or the Website. You can exercise your right to prevent such processing by contacting us at or calling 0208 497 9210 to make these changes (standard charges may apply). We will change what you receive within a reasonable time. However, changing your privacy settings may inhibit your ability to use the Website so we do not recommend that you do this.

If you would, at any time, prefer not to receive any of the e-mails and/or SMS communications referenced within this Privacy and Cookies Policy, please contact us or text NOMKTG to 81616 (standard text rates apply).

We will change what you receive within a reasonable time. However, changing your privacy settings may inhibit your ability to use the Website so we do not recommend that you do this.

The Website may, from time to time, contain links to and from the websites of suppliers, partner networks, advertisers and affiliates. If you follow a link to any of those websites, please note that those websites have their own privacy and cookies policies and that we do not accept any responsibility or liability for those policies. Please check those privacy and cookies policies before you submit any personal data to those websites.


We may amend this Privacy and Cookies Policy from time to time. Any amended Privacy and Cookies Policy will be posted on the Website. The amended Privacy and Cookies Policy will apply immediately for new users and a minimum of 30 days (or such other timeframe as we say when posting) after first posting for all existing users. Each time you enter the Website or order a Product, you agree that the Privacy and Cookies Policy current at that time shall apply to all information which we hold about you.


By submitting data to us and using the Website, you consent to our use of your data and of anyone you represent in the manner set out in this Privacy and Cookies Policy (as amended from time to time, as described above) and you are responsible for ensuring that you have authority to consent on behalf of anyone about whom you submit data to us.

You also consent to us (or third party advertisers working through our website) placing cookies on your hard drive. You can turn these off if you want, through the settings on your browser. See the "IP addresses and cookies" section above. Please note that we may place cookies on your hard drive by which you can be personally identified; by using the Website, you consent to this placement of cookies in accordance with this Privacy and Cookies Policy.

Version: This Privacy and Cookies Policy was most recently updated January 2014